Published on Thursday January 12, 2012 by John Oliver Coffey
New Project: Portal for Plastic Surgery in Latin America and Spain
Back in October we quietly launched guiacirugia.com, a business to consumer spanish speaking portal for plastic surgery. The concept is simple: allow people to find quality information about plastic surgery procedures and allow them to compare and select from the best plastic surgeons in 14 countries (and growing).
Why Does the World Need This?
We wanted to solve a couple of problems we found in the way plastic surgery and plastic surgeons are represented on the internet. Scare mongering, scandals, poor quality information, and moralizing all characterize what we found while working with our plastic surgeon clients. In short, we see commercial opportunities in providing great quality information and convenience to the public and empowering them to make informed decisions.
What does Guia Cirugia Do
- provide a comprehensive and sophisticated 'find a surgeon' directory of (only) certified plastic surgeons in major cities in Spain, Central and South America (excluding Brazil)
- allow the public to ask questions and have those questions answered by surgeons, medical staff or other members of the public
- provide additional services including medical tourism, and financing
The Plastic Surgery Directory is the centerpiece of the portal. Users of the site can search by country, city, procedure and surgeon name. We will show real client reviews of surgeons and use a scoring system to highlight the best surgeons.
What are the Benefits?
Guia Cirugia makes it easy to make the best choice when selecting a plastic surgeon. We do that by providing a single place for the public to learn everything they need to know about their desired plastic surgery procedures, see before and after photos, exchange questions and opinions with surgeons and other site visitors, evaluate multiple plastic surgeons and contact plastic surgeons directly. Because we only list surgeons that are members of the Society of Plastic Surgery in each country we are helping people find the best clinics and surgeons and get the best outcomes for their procedures.
For surgeons and clinics Guia Cirugia will provide a new source of enquiries for their services with the likelihood that those enquiries will come from informed and therefore highly qualified potential patients. Feedback from the public has been very positive; we are seeing enormous increases in traffic to the site as well as contacts generated for surgeons every day. Feedback from surgeons has been very positive as well but then again who would complain when you are receiving free business!
In short, we are on the side of the public who are looking for the best surgeon within their price range. We believe that doing so is good for the plastic surgery industry, and good for those people in the market for a plastic surgeon.
The Oscar Speech
An enormous amount of work went into producing Guia Cirugia. We couldn’t have done it without the genius and effort of the following crew of 10 people in 5 countries. Please give a big round of applause to:
Ana Cristina Marin - project manager (and key team member at Net Midas) without who this would not have been possible.
Victor Iglesias programmer and technology mastermind for building, maintaining and extending the technology platform... (vicservices.net)
Henry Castanero who gave us great guidance on the technology platform (cakephp) and helped us take the first steps...(@tufla)
Martín Acuña Lledó (Asuncion, Paraguay) and the team at nosotroshq.com in Paraguay who provided the inspiration and design.
Bruno Fagundez (Uruguay) who makes Guia Cirugia speak to our CRM tool Sales Force - the brain. Profile
Journalists: Andres Perea (), Paola and Lina Villegas (@lanegrapaisa and proz.com profile)
Gabriel Amorocho (@gamarocho)for helping make the initial connections
Gabriel Gaitan: Sysadmin superman (facebook)
Kristin Eckland (ACNP-BC) (bogotasurgery.org) for inspiration, feedback and insights from the operating room.
Visit guiacirugia.com
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