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John Oliver Coffey's blog

New Project: Portal for Plastic Surgery in Latin America and Spain

Published on Thursday January 12, 2012 by


Back in October we quietly launched guiacirugia.com, a business to consumer spanish speaking portal for plastic surgery. The concept is simple: allow people to find quality information about plastic surgery procedures and allow them to compare and select from the best plastic surgeons in 14 countries (and growing).
 

How and Why to request a review in Google Places from your customers

Published on Wednesday May 25, 2011 by


The Problem

Getting found online is difficult and expensive for most businesses because of online competition, SPAM sites, and lack of resources. Getting ranked in Google Places can be a simple and very effective way to generate business but it depends a lot on customer reviews in Google (see below). The problem is that these reviews are often time consuming and complicated for consumers to submit to Google.
 
This post is for business websites that want to improve visibility in search engines and generate contacts from potential customers. 
 

The Website Design and Marketing Starter Kit in 30 Seconds Flat

Published on Wednesday February 23, 2011 by


First impressions matter. Website design is important: make it simple to use and make it easy for people to do what you want them to do.

 

The web is a low trust zone. Show trust and build trust. If you are a client-facing business, include a photo of yourself, testimonies from happy clients, memberships and accreditations.

Professional Blogging: Secrets, Tips and How to Build a Successful Blog

Published on Monday December 27, 2010 by


The Why, What and How of a Professional Blogger

Over the years we've received a steady supply of inquiries from people wanting to start a commercial blog. They invariably want advice on which technology platform to use, and how we can work SEO magic to make their idea a fantastic success. The topics and themes of these blogs have ranged from cupcakes to climate change and everything in between. 
 

Link Exchanges and Link Buying: Businesses Beware

Published on Thursday November 18, 2010 by


As you already know, finding new clients online is very competitive. So much so that online marketing companies go to great lengths to ensure that their clients’ websites rank highly in search engines.

And some go too far.

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