Published on Thursday August 12, 2010 by Admin
Links are absolutely necessary for 99% of websites. It’s as simple as that. Search engines use links as part of their ranking process and internet users rely on links to direct them to where they want to go online.
What Is Link Building?
It is the process of identifying websites that can and should link to your website. For example:
A. A Real Estate Agent website would logically benefit from linking to, and having links from, sites relating to mortgages, conveyancing attorneys and appraisals.
B. A Dental Practice website should be linked from directories/services (e.g. google places, local business directories) that help web users find local dental practices. Also, the website should be linked from review sites that allow people to share their opinion of that practice.
C. An Attorney website should be linked from avvo.com and syndicate blog articles to online publications that discuss issues related to the lawyers practice areas.
A lot of link building service providers offer cheap and fast link building. In our experience, most of these services actually put your website and business at risk. We have seen cases where client websites have received most of their links from dubious and often criminal sites based outside the legal jurisdiction of our clients. As with a lot of marketing tactics, they may work in the short term, but the long term consequences are not worth taking risks.
Link building is a time consuming process and not a one-time event. It requires experience and diverse research and communication skills. The bottom line is that we will help you build a link profile that will pass a manual audit by search engine engineers.
We will find links that will ensure your website success in the long run and will not endanger your search engine rankings by taking risks. We can either do the link building for you or we can prepare a set of links for you. We offer three packages:
1. Link Building Strategy
This package is particularly suited to businesses that eventually want to do link building in-house. We believe that link building is a function of PR and encourage our clients to get involved in the process and eventually perform it themselves.
You will get a comprehensive guide customized for your business and your industry. The guide will include:
- Specific link building opportunities prioritized in order of importance
- An analysis of the links pointing to your competitor’s websites
- Instructions on DIY link building
- Recommendations on how to develop relationships and communicate with potential link opportunities
2. Link Building DIY
This package is particularly suited for businesses that want to perform the actual link requests but not the research. We will do the research to identify the link opportunities and provide the client with a weekly or monthly list of link opportunities.
We have found that this package appeals to businesses that haven’t done link building or SEO before. It is also usually the most economical of our packages.
3. Full Link Building Service
We perform the market research, prepare a link building strategy and execute that strategy. The client will receive a weekly report of work performed.
As with the previous packages, we will look at a wide variety of link opportunities (e.g. social media profiles, directories, syndicated articles, page/post writing, viral concepts) as well as more traditional promotion tactics such as developing relationships with a select number of bloggers and media contacts.
Link Building Fees
No two businesses are the same; expectations, budgets, and level of competition always differ. Based on our years of experience we take a realistic approach. We look at the link profile of the competition and tell our clients what it will take to compete aggressively online.
As with all our SEO fees, the price for link building depends on a number of factors that we can discuss together:
- Your marketing objectives
- The level of competition in your niche and overall market
- Our expectations for your success
Whether you are ready to begin or not sure where to start, contact us today for a free, no-obligation discussion about your online marketing needs.
Published on Sunday August 29, 2010 by Admin
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