This is the story of a service we created in-house, tested it, and ultimately decided to retire. The germ for the idea came from our own experience in digital marketing, where we saw an opportunity. We succeeded to a certain point however there were too many factors outside our control. Ultimately we failed to find an attractive revenue model, and this article explains our decision to retire the project, and the valuable lessons we learned along the way.
Data Visualization, Data Viz for short, is a very old practice that is finding itself on the spotlight due to the huge amounts of data we have in our hands today and the need to understand and make decisions based upon it. Data Viz excels at this and is the fastest and more trustworthy way to understand the distribution and behavior in a data set.